Growth methodology

Growth methodology is a term for data driven agile marketing practices, which are used by Fortune 500 companies such as Walmart, Facebook, LinkedIn, Alphabet (Google) and Amazon and many scaleups such as Uber, Hubspot, Atlassian, Tesla and AirBnB. The heart of the growth methodology is the growth process, which focuses on constant experimentation and insights sharing across different departments in the company with a joint goal of creating business growth.

Why companies are deciding to apply growth methodology?

In a fast-paced business environment, where the competition is global and consumers’ preferences are changing faster than the majority of organisation can adopt to them, it is necessary to develop a flexible system of fast iteration that enables the organisation to adapt rapidly to the changes in the business environment and develop levers of their competitive advantage.

Growth methodology was introduced by Sean Ellis, a well known marketer who invited Dropbox referral system in 2010, grew Eventbrite’s business and built GrowthHackers built the world’s largest community of growth professionals, and provide services and software to help your transformation into an agile growth organization.

Growth Marketing Consulting – GMC has entered an official partnership program with GrowthHackers to offer workshops, trainings and software to support organisations to adapt the growth methodology.